Top 5 Books and Reference Apps in Kenya: Q2 2021 Performance

In Q2 2021, the top five Books and Reference applications in Kenya displayed diverse trends in terms of downloads, revenue, and weekly active users. Data from Sensor Tower provides a detailed look at their performance on a unified platform.

GoodNovel - Web Novel, Fiction saw a steady decline in weekly downloads from April to June, starting at 5.1K and dropping to just 62 by the end of the quarter. Revenue also decreased over the period, peaking at around $2.7K at the end of March and falling to approximately $1.2K by late June. The app's weekly active users similarly saw a decline, from 9.5K in late March to 4.6K by the end of June.

Bravonovel - Fictions & Webnov experienced more stable trends. Weekly revenue showed an upward trajectory, peaking at $2.3K in mid-June. Downloads fluctuated slightly, with a high of 1.1K in late May and a dip to 538 by the end of June. Active users saw a slight decrease from 2.1K in late March to 1.8K at the end of June.

Webfic - Fantastic Reading had significant fluctuations. Weekly downloads saw a sharp increase to 5.6K in early June before dropping to 21 by the end of the month. Revenue also peaked in mid-June at approximately $1.9K, while weekly active users saw a surge to 6K in early June before declining to 2.9K by the end of the quarter.

NovelCat - Reading & Writing maintained relatively steady weekly downloads, ranging from 527 to 1K. Revenue remained stable, averaging around $1K weekly, with minor fluctuations. Active users showed a gradual increase, starting at 4K in late March and reaching 4.4K by the end of June.

Lastly, Novel Sky displayed varied results. Weekly downloads were inconsistent, peaking at 1.7K in mid-April and fluctuating throughout the quarter. Revenue remained relatively stable, averaging around $700 to $1.1K weekly. Active users saw a decrease from 2.7K in late March to around 1.8K by the end of June.

For more detailed insights and data, visit Sensor Tower.